The business group took a strategic decision to evaluate how to accelerate growth in a business area. However, they lacked the expertise and resources to conduct the analysis themselves, as well as establishing their ambitions and plans for aggressive growth.
A consultant from Level21 was appointed as head of the growth programme and then as product manager for the business area. The consultant defined the purpose and objectives of the task and then started an independent analysis with frequent updates with the group management. The first step was to obtain increased understanding and participation from key people within the group.
To achieve rapid execution, the consultant conducted three parallel activities: analysing customer needs on a global market, developing and strengthening the business area’s organisation, and discussing how the product portfolio could be renewed more quickly.
This assignment was a balance between existing operations, the development of a new business deal, and new and innovative products to accelerate growth. The apparent risk of a strategy gap was professionally managed, as the organisation’s abilities must synchronise with the expectations of the board and management and the identified opportunities for growth.
Growth in selected territories has increased by +30% with maintained or improved profitability.